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Marketing

Marketing & Strategy Exec Committee

August
20
2024
  • Online
  • 08:00 AM - 09:00 AM UTC
Avatar: Official meeting Official meeting Private meeting Transparent

This Executive Committee is focused on advancing and increasing the recognition and adoption of Mautic. Leveraging proven marketing strategies, they lead initiatives to raise awareness, spark interest, and facilitate widespread use of Mautic's open source project while working in collaboration with the Marketing Team. Their strategic approach is key to positioning Mautic favorably in the marketing automation landscape.

The Marketing and Strategy Executive Committee is an integral part of the Mautic Council, tasked with elevating awareness and fostering increased use of Mautic as a whole. Their focus includes developing effective marketing strategies to amplify Mautic's visibility worldwide. They set the strategic directions for marketing campaigns, and work with the Marketing Team who implement those projects on a day-to-day basis.

Their dual focus lies in raising awareness about the project and converting that awareness into tangible usage, thus driving the platform's growth and prominence in the marketing automation landscape. Additionally, they maintain consistent internal communication within the Mautic community, ensuring its members stay informed and engaged.

Meeting Minutes

Attendees

  • Ruth Cheesley
  • Prateek Jain
  • Dominque De Cooman

Actions from last meeting

  • Action: Ruth to meet with Sven to document all the marketing efforts that are needed for the 'business as usual' and determine what the roles will be - Document into the community handbook and post the roles in the open opportunities section: https://community.mautic.org/processes/contribute-to-mautic/f/75/
  • Action: Prateek to check about the contributors to the Social Media Marketing Team.
  • Action: Ruth to have conversation with Product Team Lead about identifying and formalising tasks relating to 'keeping the lights on' and working more closely with their assistant team leads

Discussion Points

  1.  Marketing BAU Activities - https://docs.google.com/document/d/10QO4jntrBgYcFipxVYoKyBLO_GnwRO5In1nBjwS9XoY/edit
  2. Social Media Manager Job Posting - https://community.mautic.org/processes/contribute-to-mautic/f/75/posts/26
  3. How many folks do we have in our candidate pipeline?
  4. One person applied so far, and one person for the SEO manager.
  5. Discussion on why we are not getting people signing up to work on marketing-related tasks
  6. Most often, businesses are giving their staff time to work on engineering tasks which are directly related to their business bottom line (getting bugs fixed, new features etc)
  7. How do we encourage businesses to give their staff having time to work on marketing tasks?
  8. Could we consider making budget for using Acadium.
  9. Ruth to set up a quarterly plan and see how we go.
  10. Prepare a plan of attack - ideally into three clear projects they will work on in their 10 hours per week over three months. Focus on driving membership, promoting new website, mauticon/awards.
  11. Mauticon
  12. Find sponsors:
  13. Dropsolid top tier = 5k (2,5k + tshirt, ...) > Ruth makes package
  14. Check Acquia en Webmecanik = 2x5k
  15. 100 tickets at 200-250€ = 20k
  16. Who else wants to sponsor: Friendly? Leuchtfeuer? Axelerant? 5k
  17. Total budget: 15K needed > total incoming: 40k
  18. Why join
  19. Really good speakers in marketing land
  20. Top location > holiday options afterwards
  21. Great sponsors
  22. Developers & marketers track
  23. Awards ceremony
  24. Reasons: contrib, meeting, networking, business, visibility, recruitment, create material for promotion and show involvement
  25. Free hosting proposal > dominique thinks about it
  26. Discussion on impact of having Sunday/Monday/Tuesday evening?
  27. Website - hoping to go live in September with v1
  28. Hosting research is underway
  29. Wireframes designed and approved for the homepage, internal pages currently underway
  30. Build of homepage for a design proof is just underway
  31. Budget - Let's firm up the available budget for remainder of this year. Till we get any relevant candidate, let's hire through freelancing digital marketing platforms. 
  32. Agreed to trial Acadium for 3 months and if it works well, consider an annual plan.

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