.png)
.png)
Marketing & Strategy Exec Committee
-
Online
-
09:00 AM - 10:00 AM UTC
Private meeting
Transparent
This Executive Committee is focused on advancing and increasing the recognition and adoption of Mautic. Leveraging proven marketing strategies, they lead initiatives to raise awareness, spark interest, and facilitate widespread use of Mautic's open source project while working in collaboration with the Marketing Team. Their strategic approach is key to positioning Mautic favorably in the marketing automation landscape.
The Marketing and Strategy Executive Committee is an integral part of the Mautic Council, tasked with elevating awareness and fostering increased use of Mautic as a whole. Their focus includes developing effective marketing strategies to amplify Mautic's visibility worldwide. They set the strategic directions for marketing campaigns, and work with the Marketing Team who implement those projects on a day-to-day basis.
Their dual focus lies in raising awareness about the project and converting that awareness into tangible usage, thus driving the platform's growth and prominence in the marketing automation landscape. Additionally, they maintain consistent internal communication within the Mautic community, ensuring its members stay informed and engaged.
Meeting Minutes
Attendees
- Ruth Cheesley
- Prateek Jain
- Dominique de Cooman
Actions from last meeting
- Action: Get the website launched [Done!]
- Action: Ruth will follow up with Sven and Mike about the strategy work and ask what they can do - if they can't then Ruth will work on it. [Done]
- Action: Ruth to ask if it's planned to incorporate ChatGPT 4o-pro into Raycast [Not planned]
- Action: Ruth to write a job description for a sales and marketing role to go live asap. [Done: https://docs.google.com/document/d/1budcVC1w_7Yq1Edxu6IXlrXwedSqw1zxAOaaVGs6mqU/edit?usp=sharing]
- Action: All to consider how we could implement such a plan and bring ideas to Slack / Next meeting.
Notes from this meeting
- Discussion on upcoming events - Ruth is speaking at FOSS Backstage (open source/community management focused) in Berlin in March
- Prateek shared the list that Drupal maintain: https://docs.google.com/spreadsheets/d/1Zq43dtzL2AH6pgSBBtv_u9pL3iRP4nlWlJOsc--9tRA/edit?usp=sharing which could be a good idea to prepare something for Mautic - we could plan this for Q2 onwards and then forward plan for next year.
- Action: Ruth to chat with the marketing team about creating something like this and ask partners to populate with events they're attending, then we can plan out for next year and ensure we allocate budget
- Discussion about the upcoming MautiCon, Ruth shared that there's a consideration to not have the online Mauticon mid-year, but instead focus on the in-person event in November. No location as yet for November but we're considering the USA - need to find a local partner - but we don't know much about the market and the interest for an event in the USA Action: Look in more details about costs for running a US based event.
- Ruth to share the sales and marketing assistant role and set up a process for interviews etc.
Share