[ONLINE] MautiCon Working Group Meeting (12:15 p.m. UK time)

The team discussed the upcoming MautiCon 2026 event, focusing on ticket sales, pricing, and promotional strategies. They reviewed an email blast for past attendees and decided to proceed with pricing in British pounds instead of dollars. The team agreed to launch a private sale for two weeks, followed by an early bird period, and discussed plans for an International Women's Day promotion. They also decided to announce a call for speakers next week, with a tentative launch date of March 11th. The venue contract was confirmed, and the team discussed the need to update currency conversions across all platforms.

Next steps

• Sven: Complete Stripe payment integration and notify Ekkehard when ready so the email blast can be sent (target: tomorrow).

• Ruth: Set up Stripe payment information this afternoon/evening and communicate with Sven as needed.

• Sven: Change all ticket prices and email blast to display currency as GBP (British pounds) with the pound sign, not USD, and update the numbers accordingly.

• Sven: Check if PreTix can offer a fixed amount discount (e.g., minus £20) for the private sale coupon, and implement as appropriate.

• Sven: Update the private sale name to "London Calling" in PreTix.

• Margareth: Confirm details with Ruth regarding International Women's Day (IWD) ticketing (e.g., event format, pricing, and whether to proceed), and communicate decisions to Sven within the day.

• Sven: Once IWD details are confirmed, update ticketing and prepare for possible campaign launch by Sunday, March 8th.

• Sven: Set up call for speakers platform (PreTix CFP) over the weekend and notify team for review early next week.

• Team (Sven, Ekkehard, Margareth, Ruth): Review call for speakers platform early next week (Monday preferred, but Tuesday/Wednesday at latest) for launch by Wednesday, March 11th.

• Ekkehard: Update the email blast and landing page links (including correcting the sponsorship link and updating currency), and add a line inviting recipients to reply to recommend sponsors/brands.

• Sven: Update the email blast and ticketing with the correct currency and pricing as soon as possible after changes are made.

• Ruth: Schedule new YouTube recordings uploaded by Ekkehard, and consider adding more admins to the YouTube channel.

• Barsha: Create a design asset/logo for MautiCon 2026 and send to the group for review.

• Sven: Notify Ekkehard (or send directly) when the "London Calling" private sale is live.

• Sven: Set up speaker/sponsor ticket discounts as per last year's logic (limited number of discounted tickets for speakers/sponsors, not general voucher codes).

Summary

Mentorship Program Email Campaign Review

Margareth and Ekkehard reviewed an email campaign and landing page for a mentorship program. They discussed the email content, which included a call to action to purchase tickets and a secondary option to help shape the program by filling out a questionnaire. They identified some issues with the landing page, such as incorrect branding and missing purchasing options. Margareth read through the email preview and provided feedback, while they waited for Sven to join the meeting.

Mauticon Event Link Testing Discussion

The team discussed currency formatting for ticket prices, agreeing to use the pound sign (£) instead of GBP for consistency with UK sponsorships. Margareth reported testing links for the Mauticon event and identified that the sponsorship link was not working, though Ekkehard confirmed it was functional in his test email. They agreed to update the language about previous Mauticon editions in the survey question, and Ekkehard offered to send Margareth a test email to verify the sponsorship link functionality.

MautiCon Event Planning Strategy

The team discussed the upcoming MautiCon event and its email communication strategy. They agreed to add a message in the email asking recipients to reply with sponsor recommendations. Sven reported that PretIix is ready but needs pricing tiers aligned, and Ruth mentioned she would set up Stripe payment processing later that day. The team decided to send out the email blast the following day once Stripe is implemented, with Sven confirming he would ping Ekkehard when ready. They also discussed the International Women's Day ticket, which Sven had created but needed confirmation on details including pricing and whether it would include a dinner event.

MautiCon 2026 Ticket and Marketing Plans

The team discussed ticket sales and pricing for MautiCon 2026, confirming that private sale tickets will be £129, early bird tickets £149, and general admission £179, all in GBP. They agreed to announce the call for speakers on March 11th, with Sven working on setting up the CFP platform over the weekend. The team also aligned on using International Women's Day as an internal marketing opportunity to encourage women's attendance, with promotions to run throughout March. Sven confirmed that the venue contract has been signed with VML and Sea Containers, and Ruth will handle the YouTube sequence setup while additional admins will be added to manage the channel.