Executive Committee: Marketing and Strategy

This Executive Committee is focused on advancing and increasing the recognition and adoption of Mautic. Leveraging proven marketing strategies, they lead initiatives to raise awareness, spark interest, and facilitate widespread use of Mautic's open source project while working in collaboration with the Marketing Team. Their strategic approach is key to positioning Mautic favorably in the marketing automation landscape.

The Marketing and Strategy Executive Committee is an integral part of the Mautic Council, tasked with elevating awareness and fostering increased use of Mautic as a whole. Their focus includes developing effective marketing strategies to amplify Mautic's visibility worldwide. They set the strategic directions for marketing campaigns, and work with the Marketing Team who implement those projects on a day-to-day basis.

Their dual focus lies in raising awareness about the project and converting that awareness into tangible usage, thus driving the platform's growth and prominence in the marketing automation landscape. Additionally, they maintain consistent internal communication within the Mautic community, ensuring its members stay informed and engaged.

Attendees

• Ruth Cheesley
• Dominique De Cooman
• Prateek Jain

Agenda

* Always on

* Website project

* Free trials

* Bigger campaigns to gain market traction

* Check on last meeting

Notes

• Always on
• Discussions with Sven about making formal roles and finding the people to do specific contexts of marketing
• Do we have an overview of the 'Business as usual' marketing? We should document this centrally so we know precisely what tasks need to be done, and can find the roles within the project.
• Action: Ruth to meet with Sven to document all the marketing efforts that are needed for the 'business as usual' and determine what the roles will be - Document into the comunity handbook and post the roles in the open opportunties section: https://community.mautic.org/processes/contribute-to-mautic/f/75/
• Action: Prateek to check about the contributors to the Social Media Marketing Team.
• Use social account @mautic for product and @mauticcommunity for community
• Split up roles just like we did on the highest level, clearly define responsibilities
• Could perhaps consider things like https://acadium.com/ which is ~$2500/yr and which gives you interns for 3 months at a time and option to add 'quick tasks' for completion
• How much of the time is going to the marketing from project lead: 
• First time letting go of mauticon
• Ruths focus is to coach the marketing project lead to map out all the tasks and distribute responsibilities. 
• Website project
• Wireframes from Dropsolid not yet shared with the community (shared with Ruth 121)
• There will be a kickoff of project today > get clear on what we want: https://community.mautic.org/assemblies/website-working-group/f/77/meetings/180
• Scoping document: https://docs.google.com/document/d/1MbdMBH8fwhUKRN_K7rnq8O23EidWXaaJJkddbKQBSwk/edit?usp=sharing 
• Project management of website is considered strategic project and need to be overseen by project lead. Why:
• Needed for position ourselves as product > get the story clear
• Needed for trials
• Needed for vertical section to be more valuable to partners
• Ruth can leverage the website to
• Use it as a sales brochure to attract new partners
• Document the message to communicate to domain leads (product, marketing, sales, legal, ...), together with community handbook she can delegate responsabilities and coach others to do the same on their level up to 1-2h tasks a week to be picked up by volunteers
• Make the vision for the product really clear so everyone is contributing towards the same goal
• Free trials
• We are getting a lot of people signing up but they are all 'kicking the tyres' and trying it out.
• UX work picked away low hanging fruit
• Look at product led marketing
• Prioritize key features
• Add head of product type of role next to engineering
• Discussion on how the new website will be central to explaining what Mautic is as a product and driving more engagement with the trials
• Adding the tour within the trials should be a definite add > Mike and Simran is working on it
• The main reasons for not continuing to purchase are:
• Unreachable - can't have a conversation
• Not happy about being called
• Only trying it - didn't know what it was/what it did (website will help with this)
• Too small, price point too high
• Not the decision maker
• In order to be able to do product led marketing a discussion with the product lead is needed to determine how they can better work with their assistant team leads (one is focused on development and the other on product)
• Can we align assistants on product and engineering? Why not?
• Bigger campaigns to gain market traction
• First make sure marketing and product teams are functioning without the project lead telling them what to do.
• The goal is to:
• Make sure marketing has the always on installed > distribute tasks and document
• Make sure the product team has the always on installed > distribute tasks and document
• Think about adding a head of product to help engineering align with product demand
• Deliver the website and use it to align product and marketing > team lead
• Deliver the free trial experience (tour etc.)
• Once always on is installed project lead, product lead and marketing lead have space to do product led growth
• Check on action points last week
• No actions

Actions from this meeting:

• Action: Ruth to meet with Sven to document all the marketing efforts that are needed for the 'business as usual' and determine what the roles will be - Document into the comunity handbook and post the roles in the open opportunties section: https://community.mautic.org/processes/contribute-to-mautic/f/75/
• Action: Prateek to check about the contributors to the Social Media Marketing Team.
• Action: Ruth to have conversation with Product Team Lead about identifying and formalising tasks relating to 'keeping the lights on' and working more closely with their assistant team leads