Council

Financial update end Q1   [ 10:30 - 10:45]

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Excel sheet - moving

We need to get to $142,552.57 to break even at the moment.

We are at $96,476.87 income

We are missing -$46,075.70

We have runway until halfway december 2024

What still needs to come in?

• Revenu from events: 35k projected
• Revenu form Trials: 20k projected (first sales are already included)
• Revenu from extra members: Existing ones +20k projected, new ones +60k projected

It seems we will be able to break even. We still have +-9 months.

Latest builtwith stats 3/4/2024: 94,661 websites using Mautic, 43,744 currently live websites

Sales update  [ 10:45 - 10:45]

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Acquia commited to 15k

DA is commited to 5k already

• Mautic and Drupal can help Drupal become more relevant for SMB/SME market segment where the customer is asking an all in one (the bike instead of the frame or wheel > domi explains) >
• TODO Domi makes business case for Tim Doyle (CEO DA)

More bronze sponsors are in the pipe: Ruth

First Free trial sales are coming in. 2 offers are out.

Leads from free trial about 15/day > no heavy marketing yet

Sponsor & partner outreach plan + community marketing efforts  [ 10:45 - 10:45]

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Existing

1. Up sponsorships at existing partners > Reach out to: Ekke, Norman, Dries, Friendly, ... > could be 20k probably? How would we do this?
2. Marketing the partnerships to agencies > We need a list of agencies already using Mautic. Do we have that? They could be partners. Who want to call them?
3. Users of mautic > We have the list: Domi is to add 100 decision makers via linkedin to try and see how they value Mautic > Stepinsolutions are also helping out. First batch has been reached out to. Next wave is trying to call a couple of them. Have others called their customers in the list?

New

Marketing to all agencies using marketing automation > we need a list, is there an agency database somewhere? Idea's?

Marketing to all possible users of marketing automation > we need a list > there are 36M +1M turnover orgs in the world so the Total Addressable market is pretty big. > Idea's?

Marketing the individual memberships >> this could be a quick win if we market this  > TODO Decision on the communication.

• Advice is not to create panic but to make people join a growing ecosystem. Yes it is not easy to be independent but it looks we will make the budget and have sufficient runway to do so.
• Here is the story create at Mauticon India: https://docs.google.com/document/d/1MNe7PMkhvx9UZlCYsjSK8gpnVLxRjjbjoVcxARJ4IWE/edit#heading=h.4yfph6a077cd

Crowdfunding projects

• TBD in the council, but would be one offs
• Memberships and Crowdfunding could be 1 campaign. "Support a project or make it structural with membership." TBD

Create a product to buy to get Mautic sponsorship through procurement > Ekke > Could we make that tangible? Domi could try to sell it when calling Mautic customers.

NLNET > Ruth & Ekke

Free trials next up  [ 10:45 - 10:45]

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Marketing the trials more widely >> ongoing

1. We want to extend the funnel to more verticals
2. Align PLM with community marketing (see higher) and free trial marketing >> the more people notice Mautic the more free trials
3. Dropsolid looking to add extra marketing power to free trials and community team

Sales

1. Dropsolid is hiring a new sales person (we have an American who is very community minded in final phase) and
2. Dropsolid Sales team project to be calling this week to first leads to try and get conversion

Product

1. A developer from India community is hopefully joining the Dropsolid product team to contribute to Mautic and Free trials, he is in final phase.
2. Add Step-by-step tour
3. Post trial experience
4. Verticalize trials
5. Mautic.org product site
6. Making Mautic installable with a CMS like Wordpress or Drupal

Marketing teamleader status  [ 10:45 - 10:45]

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Ruth gives an update

10 Year Mautic campaign  [ 10:45 - 10:45]

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Ruth gives an update

Product upate  [ 10:45 - 10:45]

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Asked Mike and Mattias to be added