Executive Committee: Marketing and Strategy

This Executive Committee is focused on advancing and increasing the recognition and adoption of Mautic. Leveraging proven marketing strategies, they lead initiatives to raise awareness, spark interest, and facilitate widespread use of Mautic's open source project while working in collaboration with the Marketing Team. Their strategic approach is key to positioning Mautic favorably in the marketing automation landscape.

The Marketing and Strategy Executive Committee is an integral part of the Mautic Council, tasked with elevating awareness and fostering increased use of Mautic as a whole. Their focus includes developing effective marketing strategies to amplify Mautic's visibility worldwide. They set the strategic directions for marketing campaigns, and work with the Marketing Team who implement those projects on a day-to-day basis.

Their dual focus lies in raising awareness about the project and converting that awareness into tangible usage, thus driving the platform's growth and prominence in the marketing automation landscape. Additionally, they maintain consistent internal communication within the Mautic community, ensuring its members stay informed and engaged.

Attendees

• Ruth Cheesley
• Prateek Jain
• Dominique De Cooman

Actions from the last meeting

• Mike & Sven working on the action plan for marketing activities
• Positioning Mautic as a building block in projects like GovStack 

Notes from this meeting

• Mautic Website Launch—We are a bit delayed in the website launch and are waiting for Mike for some development dependencies. 
• Ruth shared that Stripe can now be directly integrated into the website to process payments.
• Ruth showed through the new website which is at https://www.mauticstaging.x-br.com - excited about the progress
• We signed a new member this month based on the growth of Mautic and the new website's prominence of members database
• Action: Get the website launched
• Ruth has a talk at State of Open Con: Who owns your customer data: Open source, digital sovereignty and your marketing stack - it's only 15 minutes but a good opportunity to highlight open source offerings
• Action: Ruth will follow up with Sven and Mike about the strategy work and ask what they can do - if they can't then Ruth will work on it.
• Dominique mentioned ChatGPT 4.0-pro and that it might be worth having Ruth using that to help with the strategy work, especially to help develop the product marketing plan. Action: Ruth to ask if it's planned to incorporate into Raycast
• Ruth asked when we think we should be planning to hire people to work on the marketing side - that would help a lot with the consistency of the marketing work and delivering the campaigns. We should scope out planning for hiring someone as a contractor early this year with a view to becoming employed in the future. Action: Ruth to write a job description for a sales and marketing role to go live asap.
• Discussion on how we can focus on evangelising Mautic to grow the awareness of Mautic around the world - Ruth shared the ambassador program proposal which we had already proposed but not yet got off the ground: https://docs.google.com/document/d/1B_IsuU1zPaZPFVDWvdaFAjvudA-KEWu8XSDxylW_ibs/edit?usp=sharing. Action: All to consider how we could implement such a plan and bring ideas to Slack / Next meeting.

Actions from this meeting

• Action: Get the website launched
• Action: Ruth will follow up with Sven and Mike about the strategy work and ask what they can do - if they can't then Ruth will work on it.
• Action: Ruth to ask if it's planned to incorporate ChatGPT 4o-pro into Raycast
• Action: Ruth to write a job description for a sales and marketing role to go live asap.
• Action: All to consider how we could implement such a plan and bring ideas to Slack / Next meeting.