Executive Committee: Marketing and Strategy

This Executive Committee is focused on advancing and increasing the recognition and adoption of Mautic. Leveraging proven marketing strategies, they lead initiatives to raise awareness, spark interest, and facilitate widespread use of Mautic's open source project while working in collaboration with the Marketing Team. Their strategic approach is key to positioning Mautic favorably in the marketing automation landscape.

The Marketing and Strategy Executive Committee is an integral part of the Mautic Council, tasked with elevating awareness and fostering increased use of Mautic as a whole. Their focus includes developing effective marketing strategies to amplify Mautic's visibility worldwide. They set the strategic directions for marketing campaigns, and work with the Marketing Team who implement those projects on a day-to-day basis.

Their dual focus lies in raising awareness about the project and converting that awareness into tangible usage, thus driving the platform's growth and prominence in the marketing automation landscape. Additionally, they maintain consistent internal communication within the Mautic community, ensuring its members stay informed and engaged.

Attendees

• Ruth Cheesley
• Prateek Jain
• Dominique De Cooman

Actions from last meeting

• Come up with a resourcing plan for the coming year - start by asking people to make it clear what their time commitments would be on average per week
• Discuss with Simran what her role will look like going forward as she joins the Council

Notes from this meeting

• Ruth has asked in the marketing team how much time folks can give to support the marketing team on a regular basis, and we've got some responses.
• Next step is to put together an action plan - Mike and Sven are leading on this
• OKRs are defined and they need to now pull together the planned key results and the resources needed, and bubble up to us if they need more resources
• Simran might be able to lead building the plan and putting together the resourcing and ideas for launch campaigns
• Discussions on how to position Mautic as a building block in projects like GovStack 
• Showcasing the new website which launches on 6 January 
• Still quite a lot of content updates to do this week before content freeze on 20th December
• Some discussions on whether to consider integrating AI within Mautic and how that might look, how it would position Mautic in the future.