[ONLINE] MautiCon Working Group Meeting (12:15 p.m. UK time)

The team met to discuss ticket sales progress for an upcoming conference, with Sven reporting no actual sales yet - only three test orders had been placed in the system. The group reviewed email click rates, which showed limited engagement with 9 clicks on private sale pages and 3 clicks on speaker suggestions. They discussed marketing strategy, deciding to reuse last year's template designs with the yellow and white colour scheme featuring London landmarks.

The team agreed to announce the call for speakers first, followed by early bird ticket sales one week later, with Barsha and Maggie planning to collaborate on the copy and messaging. Ruth provided updates on sponsorships, mentioning follow-ups with potential sponsors including Friendly and Drop Solid. The conversation ended with plans to finalize logo decisions and continue outreach to prospective sponsors.

Next steps

• Sven: Check and confirm that library tickets are set to go live next week, and ensure the automatic go-live date is correctly set.

• Sven: Complete setup for pre-talks (call for speakers) this week, or by the weekend at the latest.

• Margareth and Barsha: Review and finalize marketing copy for call for speakers and early bird ticket announcements, and share with the team within the week.

• Margareth and Barsha: Decide on the logo and inform the team, so it can be used for branding materials.

• Barsha: Schedule and prepare marketing templates (reusing last year's if approved) for early bird ticket and call for speakers announcements, coordinating with Margareth on timing and content.

• Ruth: Continue outreach to potential sponsors and update the team if any convert to confirmed sponsors.

• Margareth: Update the Women of Mautic channel periodically with ticket sales progress (e.g., countdown updates) to encourage purchases.

• Margareth and Barsha: Coordinate the order and timing of announcements (call for speakers first, then early bird tickets) and communicate the plan to the team.

• Team (Sven, Margareth, Barsha): Discuss and finalize in Slack the exact messaging and timing for early bird and call for speakers announcements if pre-talk setup takes longer than expected.

Summary

Mautic Conference Ticket Sales Update

Sven reported that no real ticket sales have occurred for the Mautic conference, as there are only test orders in the system. Margareth noted that they had just made a post about the conference and asked about ticket sales, to which Sven confirmed no sales had been made. They discussed the need to push ticket sales more effectively, with Margareth mentioning she would need to coordinate with the growth team.

Ticket Sales and Sponsorship Updates

The team discussed updates on ticket sales for private and IWD events, noting some connectivity issues during the call. Sven shared that a recent pitch to a potential client went well, with promising discussions, though they are waiting to hear back by the end of March or April. Margareth inquired about sponsorship updates, and it was mentioned that some early bird sponsors who promised to send purchase orders in March had dropped out. The team also welcomed Barsha to the meeting.

Sales Strategy and Promotion Planning

Sven reported that there were no sales except for three test sales he made, and Room noted that they had not purchased tickets due to sponsorship needs. They discussed the low click rate on emails and the lack of feedback on speaker and topic suggestions. Sven mentioned that there were 9 clicks on the private sale page and 3 clicks on speaker suggestion links, with one suggestion link being from Room. They agreed to follow up with the 8 other clickers and consider how and when to push sales on social media, acknowledging that early sales might be mainly from potential sponsors. The room suggested developing a cadence for promotions and making the early bird offer more public.

Event Marketing and Sponsorship Updates

The team discussed marketing plans for an upcoming event, with a focus on creating a structured timeline for promotional activities. They noted that while the German meetup was cancelled, interest remains high for the conference, with some attendees expressing intent to attend alternative events like the one in London. Ruth provided updates on sponsorships, mentioning that while no new sponsors have been secured, she is following up with existing potential sponsors. Margareth suggested using a countdown feature to create urgency around ticket sales, and mentioned that Barsha had provided a logo which would be reviewed later.

Library Tickets Launch Planning

The team discussed the upcoming library tickets launch for the following week, with Sven confirming he would set up the automatic ticket activation. They agreed to finalize the logo decision and use it for branding materials, with Margareth and Barsha planning to work on marketing campaigns. Barsha raised the question of whether to use last year's templates or create new ones, leading to Margareth suggesting a separate call to review the campaign plans and determine if adjustments were needed.

IWD Social Media Planning Meeting

The team discussed the International Women's Day (IWD) announcement and social media posting plans. They agreed to reuse last year's template designs for the social media posts, with Sven confirming he liked the yellow and white London-themed designs. Margareth and Barsha will work on the messaging, with a plan to announce the call for speakers first, followed by the early bird ticket announcement a week later. Ruth joined the call briefly but had to leave due to other commitments. The team agreed to continue discussions about the announcements and sponsor outreach via Slack.