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Mid Q4 Council Meeting
November
05
2025
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Canada Water Library, 21 Surrey Quays Rd, London SE16 7AR, UK
Canada Water Library, 21 Surrey Quays Rd, London SE16 7AR, UK
-
09:00 AM
-11:00 AM UTC
Private meeting Transparent
Welcome to the mid-Q4 2025 meeting of the Mautic Council, where the Council members convene to discuss strategic initiatives and make foundational decisions shaping the future of Mautic.
Council members have a unique platform at this meeting to bring forth and advocate for topics that matter most to our community, fostering innovation and growth. If you are a council member and there are specific topics that you wish to propose for consideration during the council meeting, we urge you to use the Proposals Component on our portal. Your ideas not only pave the way for meaningful dialogue but also form the bedrock of our collective decision-making process.
Meeting notes will be shared via the Etherpad and provided once the meeting is closed.
Agenda
Mautic Conference update [ 09:00 - 09:15]
Code of Conduct report [ 09:15 - 09:30]
Miscellaneous [ 09:30 - 09:40]
Mautic Council AI Vision Workshop [ 09:40 - 11:00]
As the Mautic Council, we want to have a clear vision and strategy of the AI capabilities Mautic has in the core, and what should be made available through the marketplace.
Goal of the meeting:
What do we already have is clear
We defined the idea of a vision and strategy (notes, not final doc)
We have prioritized list of the most asked use cases
A first use case to implement using the Model Context Protocol (MCP) is defined.
Next steps
Preparation
Research on the needs and requirements from other members, customers, leads, and the market (e.g. competitors)
Meeting Minutes
Mautic Conference
Successful event with strong attendance both in person and online.
Excellent venue and active participation in the community sprint.
Code of Conduct
Issue addressed with an apology.
Recommendation: future cases to be reviewed by an independent 3-person group to avoid conflicts of interest.
CoC wording to be updated for clarity.
Financials
End-of-year dip noted; actions underway to stabilize finances.
Acquia and ELTS renewals to provide short-term support.
Exploring pricing tiers based on the Big Mac Index and a new “Startup” tier.
Considering an ELTS affiliate program and potential sales support hire.
Certifications
Launch delayed due to poor-quality AI-generated questions.
Axelerant to assign a Mautic developer for review; community cost-sharing discussed.
Forum badges implementation completed.
AI Vision Workshop
Focus areas: marketer assistant, personalization, data insights, and content creation.
Goal: define first AI use case and long-term vision.
Principles: optional AI, human-in-the-loop, maintainable core.
Possible early features: best send time, A/B testing, reporting assistance.
Proposal to integrate Symfony AI bundle and provide access to AI models for developers.
Leadership Transition
Preparations underway for Ruth’s 2026 absence.
Task documentation and responsibility handover in progress.
Council Panel (Tomorrow)
Topics: ELTS, AI, release cycle, certifications, membership, and finances.
Focus on positive messaging about Mautic’s progress.
Actions
Ruth: Update CoC wording, define name for new tier, explore AI project leadership, secure panel moderator.
Adrian: Draft and publish AI initiative summary.
Norman, Ruth and Adrian, detailed project proposal for the initial AI project
John: Align Campaign Studio’s AI direction with community goals.
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