[ONLINE] Marketing Team Meeting

Attendees

- Oluwatobi Owolabi

- Niklas Franke

- Pratik Upadhyay

- Bronson

- Ketu Patel

Notes

1. Introductions 
2. Strategy
3. We shared the existing Mautic marketing strategy on Miro https://miro.com/app/board/uXjVMy63POo=/?share_link_id=523309413492 which was created in the two-day Marketing strategy workshop.
4. Messaging used
5. Bronson opened a discussion on whether we're using the right messaging on the Mautic trials, because focusing on Community does not seem to be what people are actually talking about e.g. on G2 reviews. Perhaps we should instead be talking about the actual outcomes that people are looking to achieve.
6. If we look at our competitors:
7. ActiveCampaign they are squarely focused on what they do and what they deliver to the user. Automation handles what no one else has time for.
8. Hubspot - set your marketing campaigns on autopilot
9. We could do with some battle cards / write-ups of comparisons between Mautic and other projects
10. We could also do with some good case studies of how people have benefited from using Mautic (eg. I switched from Hubspot to Mautic and I saved $xxxxx)
11. Bronson is happy to follow up afterwards and work on getting clarity on targets.
12. Surveys
13. Prateek talked about the survey we have done with builtwith.com to learn more about the users who have Mautic tracking on their websites.
14. Community v Product
15. Niklas raised that it's a common issue with open source projects who are focused too much on community and not so much on what the companies and users might need.
16. We should really emphasise success stories from companies.
17. We need to have a strong presence on social media and right now we don't have that presence at all.
18. Where would people like to contribute?
19.  List of Marketing Team roles - https://docs.google.com/document/d/1A2nZ4-QZfTEm0wcq7H7W367vRxEb0NQQaDhaI8DxzKc/edit
20. Pratik said there are three key priority areas where we could focus:
21. Developers
22. Users
23. Partner ecosystem - integrations
24. This a strong opportunity for us to work together to raise awareness of both (e.g. Sendgrid/Mautic) to run webinars and similar to help people learn more about email marketing best practices etc.
25. Roadmap that is distributed by quarters for the marketing team
26. Niklas suggested that we start by working on establishing ambassadors and meetup groups
27. Also, we could ask partners/agencies if they can contribute but we do need to have specific tasks and responsibilities so that we can plan a bit further ahead rather than keep asking for volunteers
28. Results of the survey held in 2021 can be useful https://www.mautic.org/blog/community/results-first-mautic-community-user-survey
29. Bronson will look into the audience segmentation/research and come back with some thoughts.
30. Audience to target, landing pages, campaigns (PPC) to be delivered in a week or two
31. All works should be shared in the marketing team drive for easy access https://drive.google.com/drive/u/2/folders/1dsIa0UIBEjBqWten8CkpEBrUFSQ9PuH3
32.  Niklas suggested participating in events where marketing automation is discussed and sharing case studies that relate to the country.