Propose new Mautic features
#MauticRoadmap Building Mautic together!
Add Account Based Capabilities to Mautic Marketing Automation
Has your proposal been discussed on the Mautic Forums already?
No, only certain elements - but not the entire solution
Is your feature request related to a problem? Please describe.
Mautic is Free & Libre Open Source Software with a truly global community. It provides professional yet ethical Marketing Automation capabilities to users from SOHO to enterprises, education and the public sector.
Traditionally, Mautic has been focussed on working with (and communicating to) individuals, even if those represent organizations - e.g. in B2B marketing.
For advanced B2B marketing (also known as "Account Based Marketing", ABM), though, there are very little capabilities so far.
Describe the solution you'd like
This projects aims to add multiple fundamental features to Mautic, such as
- Aggregation of company member data into the company
- Company Segments
- Company Tagging
- Company Scoring
plus complimentary features such as new Dashboard Widgets, flexible CRM connections, and many improved details relevant to ABM.
The result will be a set of plugins (core-quality, i.e. good test coverage etc. - and of course fully open sourced) which implement those features, enabling B2B marketers to define their ideal customer companies, and to notice & act when members of such companies show up and become active (a.k.a. "hot leads").
Aescribe alternatives or workarounds you've considered
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Additional context
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Does this issue could impact on users private data?
no
Funded by
Leuchtfeuer Digital Marketing intends to proactively implement and contribute this solution. Any external funding would be helpful.
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This sounds like a really helpful feature for users of Mautic who rely on ABM.
There might need to be some discussion and decision making on how to roll things up into the company - I know in the past there were some who really needed to keep the individual and company scoring separate, for example, and not just make the company score a roll-up of all individuals associated with it.
I'd recommend using the Debates feature to thrash out any details like that so that we can ensure we're inviting consultation on such changes.
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