Mautic Trials Working Group Meeting
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Online
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09:00 AM - 09:30 AM UTC
A regular meeting of the working group building the Mautic trials infrastructure and marketing.
Meeting Minutes
Attendees
- Ruth Cheesley
- Mike Van Hemelrijk
Actions from last meeting
- Mike was looking into the tooling we could use for the tour guide
- There is a new tool being used and content, and it's being implemented at the moment
- Also trying to add tracking code to make sure they're using it properly (e.g. adding the Mautic tracking code on their website) as a first step.
Notes from this meeting
- Stopping with the cold calling as it's not working at this time - most are the wrong people to convert at the tiers we have
- Hard to speak with people from India, Brazil etc - not at the right level of business
- One customer that's converting from the trials and came in via calling - not sure what tier that will be on.
- We are still only relying on the organically generated leads but we haven't got the budget yet
- We're going to focus more on the marketing inbound lead generation.
- Need to really focus on making sure people really use Mautic in the trial period - that's the focus right now
- Discussed progress on the website rebuild project and how that's going to help with driving trials and enabling us to reach the right audience segments.
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