Mautic Trials Working Group

A regular meeting of the working group building the Mautic trials infrastructure and marketing.

Attendees

• Ruth Cheesley
• Mike Van Hemelrijck

Notes

• Dominique shared some feedback from the trials so far
• We are not really attracting the people who can make the most gain from using Mautic.
• We have only used organic promotion so far - so people have to already know about Mautic. So perhaps we need to focus on this when we rebuild the site. 
• Sometimes the emails are not getting through, just the first one - the rest get through. Mike will check if the email maybe has some issues flagging up as spam?
• People are not coming back because they aren't getting the email with the signup details so we need to fix this. The password reset is also sometimes not getting through.
• Action: Mike will give Ruth a list of emails of people who aren't receiving the first email so we can follow up with that.
• Action: Ruth to get mailfloss integration fixed
• People aren't really using Mautic. They seem to just log in and click around and then not come back.
• We should perhaps focus on whether we can do the walk through?
• We know a lot more about what needs to go into the tour guide now based on feedback
• Action: Next week Mike will have a list of actions and will start building a project plan.
• We need to be clear about the pricing upfront (and the other options - e.g. self hosting, other SaaS providers)
• Do we need to perhaps consider partnering with someone who can offer the lower price tier? And/or specialising in the main markets (eg brazil) where Dropsolid doesn't have a big presence?
• Can we also include case studies, ROI calculator, etc to help people understand Mautic's potential?