Canvis a "Change the pricing model of the free trials"

Problem statement

We are not selling enough trials and we want to change the pricing to reflect and offer more value.

The reasons why:

- €10 for every 1000 mails doesn't make any sense, if you compare it to the pricing of other marketing automation tools. 

- We want to be able to onboard clients better, so they become proper ambassadors for Mautic.

Detailed proposal

The changes I'm looking to make:

- Mautic essential will have to start higher. Around €188 for 1000 mails. But the scale will be less steep: for instance 20k mails would be around €200 as opposed to €289 now. 

- Mautic essential will also be allowed to send up to 50k mails per month. 

- Mautic Pro will start from €650 instead of €550

Benefits / impact

We will sell more as the pricing will be more aligned with the value we sell and the experience customers will get for that price.

Potential challenges

Perhaps some people might feel the entry barrier is too high. On the other hand we sold zero instances at the lowest tier. We rather have long term and happy customers paying more and getting serviced more than a lot of small customers.

Resources needed

Just a decision and try to

Suggested timeline

Asap