Änderungen an „Add account based marketing capabilities to Mautic“

Traditionally, Mautic has been focussed on working with (and communicating to) individuals, even if those represent organizations - e.g. in B2B marketing.

For advanced B2B marketing (also known as "Account Based Marketing", ABM), though, there are very little capabilities so far.

This projects aims to add multiple fundamental features to Mautic, such as 

• Aggregation of company member data into the company

• Company Segments

• Company Tagging

• Company Scoring

Plus complimentary features such as new Dashboard Widgets, flexible CRM connections, and many improved details relevant to ABM.

The result will be a set of plugins (core-quality, i.e. good test coverage etc. - and of course fully open sourced) which implement those features, enabling B2B marketers to define their ideal customer companies, and to notice & act when members of such companies show up and become active (a.k.a. "hot leads").