[Strategic Initiative] Export/Import of Mautic Campaigns

This project is the first phase of groundwork involved in our larger Strategic Initiative of developing the Campaigns feature of Mautic - which is the central engine powering the entire orchestration of automation workflows in Mautic - such that users can both import and export campaigns (phase 1), and have a library of resources which will allow Mautic users to quickly get started with the most common marketing automation campaigns (phase 2). It's one of the most requested features in our Ideas forum, having been first proposed back in 2018.

The wider goal is to enable the open source community to also submit campaign templates for inclusion in this library, alongside those which ship with core.

This will drive adoption and lower the onboarding curve for marketers, who sometimes come to Mautic without having a deep knowledge of the practice of marketing automation. It will also help us to educate users of Mautic in best practices for important topics like how to ensure compliance with data protection requirements and properly manage the most common automated workflows.

While various individuals and companies have created some parts of this functionality for their own proprietary tooling, it hasn't ever made it to the open source product. Therefore funding has been sought from NLNet to support the foundational stages of this project.