Mautic Awards 2024

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Quelle: {"body":{"en":"<h2>Project title</h2><p>Scaling Email Marketing With Multi-Tenant Mautic For An Ecommerce SaaS Solution</p><h2>Project overview</h2><p>The client, a group of business leaders and entrepreneurs offering solutions to marketplace sellers, sought a system to automate marketing for their eCommerce SaaS venture. After discovery, Axelerant recommended Mautic and delivered an MVP hosted on a multi-tenant Mautic setup with single sign-on and seamless client onboarding.</p><h2>Background and context</h2><p><strong>General Background:</strong></p><p>The project centers around a customer company dedicated to supporting entrepreneurs in developing and launching their ideas. Their core mission is to help startups build effective roadmaps and refine their strategies until they achieve successful market entry.</p><p><strong>Use of Automation:</strong></p><p>The company operates a subsidiary venture that provides an ecommerce solution tailored for brands looking to create and scale their own online platforms. Automation is crucial in this context as it streamlines marketing processes, manages large volumes of email communication, and integrates seamlessly with ecommerce operations.</p><p>The aim is to offer a unified system that automates various marketing tasks, enhancing efficiency and effectiveness for their clients.</p><p><strong>Need for Automation:</strong></p><p>The need for automation arose from the desire to provide a comprehensive solution that integrates marketing and ecommerce management in one platform. By automating email marketing, customer onboarding, and other marketing functions, the company can offer a robust, scalable solution that meets the demands of a growing number of users and enhances the overall user experience.</p><p><strong>Why Mautic:</strong></p><p>Mautic was chosen due to its capabilities in managing complex marketing automation needs within a multi-tenant environment. It provides a flexible and scalable platform ideal for handling high volumes of email communication and integrates well with other systems.</p><p>The decision to use Mautic was based on its ability to deliver the required features and functionality for the project's objectives, including multi-tenancy support, scalable performance, and customizable automation features.</p><h2>Implementation</h2><p><strong>Discovery and Recommendations: </strong>We conducted a thorough discovery phase, which included analyzing the customer's requirements and creating a detailed recommendation list. This list covered aspects such as hosting, multi-tenancy setup, client onboarding, and technical architecture.</p><p><strong>Mautic as the Chosen Solution: </strong>Mautic was selected due to its flexibility and scalability, which were crucial for integrating with the customer's ecommerce platform and handling large volumes of email marketing.</p><p><strong>Infrastructure Setup:</strong> We set up Mautic in a multi-tenant environment using Kubernetes for auto-scaling and Argo CD for continuous deployment. This infrastructure allowed for efficient management of multiple Mautic instances and ensured high performance.</p><p><strong>Customizations: </strong>We customized Mautic to include default roles, custom email templates, and a streamlined onboarding process using the Onboarding API. We also implemented single sign-on (SSO) for secure authentication.</p><p><strong>Development Tools:</strong> We used Python for the API development to ensure stability and integration with Kubernetes. Redis was implemented for session management via a PHP layer due to Mautic's initial lack of native support.</p><p><strong>How Mautic Addressed the Challenges In the Project:</strong></p><ul><li><strong>Integration: </strong>Mautic integrated effectively with the ecommerce platform, providing a unified system for marketing automation.</li><li><strong>Scalability and Performance:</strong> The use of Kubernetes and multi-tenancy setup ensured the system could scale and handle large volumes of email without performance issues.</li><li><strong>Customization: </strong>Customizations such as SSO, custom roles, and email templates were implemented to tailor Mautic to the customer's specific needs.</li><li><strong>Quick MVP Development:</strong> The MVP was developed and deployed rapidly, enabling testing and validation of the solution before full-scale implementation.</li></ul><h2>Impact and results</h2><ul><li><strong>Effective Email Marketing Tool:</strong> The customer now has a robust email marketing solution that complements their ecommerce platform.</li><li><strong>Reduced Maintenance Costs: </strong>The multi-tenancy architecture lowered maintenance costs for clients.</li><li><strong>Efficient Onboarding: </strong>The Onboarding API and automated scripts simplified the client onboarding process and setup of Mautic instances.</li><li><strong>Scalability: </strong>The solution supports scaling to accommodate growing numbers of customers and email communications effectively.</li></ul><h2>Lessons learned</h2><p><strong>Challenge:</strong></p><p>The main challenges were to create a system capable of handling high volumes of email traffic, ensuring scalability for thousands of users, and integrating seamlessly with the existing ecommerce solution. Additionally, they needed a rapid deployment of a minimum viable product (MVP) to test and refine the solution.</p><p><strong>Solution:</strong></p><ul><li><strong>Multi-Tenant Mautic Setup: </strong>Implemented Mautic in a multi-tenant environment with Kubernetes for auto-scaling and Argo CI/CD for streamlined updates.</li><li><strong>Single Sign-On (SSO): </strong>Deployed a SAML-based SSO setup to provide secure, seamless client logins.</li><li><strong>Onboarding API: </strong>Developed an API to automate client onboarding and Mautic instance creation, allowing for quick and efficient setup.</li></ul><h2>Future plans</h2><ul><li><strong>Further Customizations:</strong> We will continue to work on additional customizations based on the customer's evolving needs. This includes further refining the platform, adding new features, and implementing any requested modifications.</li><li><strong>API Integrations: </strong>We will explore and implement additional API integrations to enhance functionality and streamline workflows. This could include integrating with other tools or services used by the customer.</li><li><strong>Mautic Upgrades:</strong> We will assist in upgrading Mautic to ensure it stays current with the latest features and security updates. This will help maintain the system’s effectiveness and security.</li><li><strong>Feature Renaming and Branding: </strong>We will assist in renaming features and customizing the platform to better reflect the customer's brand and specific needs.</li><li><strong>Training and Support: </strong>Providing ongoing training and support to ensure the customer's team can effectively utilize all aspects of Mautic, including advanced features and best practices for email marketing and automation</li></ul><h2>Supporting materials</h2><p><a href=\"https://www.axelerant.com/success-stories/multi-tenant-mautic-to-scale-email-marketing-for-ecommerce-saas\" rel=\"noopener noreferrer\" target=\"_blank\">Link to the case study published on axelerant.com</a>.</p><h2>Inclusion as a Case Study</h2><p>Yes, happy to include this as a case study on mautic.org.</p>\ngid://app/Decidim::Hashtag/12/_MauticAwards gid://app/Decidim::Hashtag/13/_MarketingAutomation gid://app/Decidim::Hashtag/2/_Mautic, gid://app/Decidim::Hashtag/11/_OpenSource,"},"title":{"en":"Scaling Email Marketing With Multi-Tenant Mautic For An Ecommerce SaaS Solution"}}

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